Founded in 1960, Fabindia is a leading chain store retailing garments, home-decor, furnishings and products handmade by craftspeople across rural India.

For this collaboration we directed, organised and executed five marketing campaigns working closely with photographers, stylists and FabIndia’s in-house team. For the purpose, we created a cohesive communication system for all teams and stakeholders to lean on while working on all the campaigns.