Fix My Curls is a leading curly & wavy hair-focused haircare brand founded in 2019 which has significantly impacted the curly hair community with its thoughtfully designed products. 

A client turned into a partner, we started working with them at the brand's 1st year mark. We laid down a cross-channel marketing strategy and created cross-functional systems for communication, design and operations in order to align all aspects of the business towards achieving sustained revenue and growth. We further executed the brand’s visual language, website and packaging design while playing an active role in product research and development too.